Life cycle of a milk bottle...
In March 2007, we launched the world's first plastic milk bottle made using post consumer waste recycled material. Now all M&S milk bottles contain 10% recycled high density polyethylene (HDPE)*.
By incorporating recycled plastic from used milk bottles in new milk bottles, we're reducing the amount of virgin plastic we use, which in turn cuts down the amount of oil we need to create plastics.
Almost 9 out of 10 consumers (86%) have faith that the plastics they recycle are made into something new, according to a new waste industry survey**.
To raise awareness and to help improve recycling rates, M&S, Veolia Environmental Services, Closed Loop Recycling and RecycleBank have made a video, highlighting all the different stages of the recycling process as it travels via the shop shelf, refuse collection vehicle, materials recovery and reprocessing facilities before returning to the M&S store.
Chris Dow of Closed Loop Recycling says: "Great Britain is a nation of Great Recyclers and we have some recycling facilities that are the envy of the world. It's fantastic that we can now put a plastic milk bottle in the recycling bin, knowing it can be recycled into a brand new milk bottle again."
Dr Helene Roberts, Head of Packaging at M&S, explains: "This video is a great way for everyone to see the sustainable lifecycle of an M&S milk bottle. All our milk bottles are made from at least 10% of recycled plastic. We've made over 90% of packaging recyclable and we're working with local authorities to help collect even more packaging materials to close the recycling loop."
*Excludes Northern Ireland.
** TNS poll of 1,000 adults conducted on behalf on M&S, Veolia Environmental Services, Closed Loop Recycling and RecycleBank.
50% Recycled
This lets you know how much of the material is recycled, it could be recycled paper or recycled...
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