WRAP are a Government body (Waste & Resource Action Programme) who help helps individuals, businesses and local authorities to reduce waste and recycle more.
We've adopted their symbols on our packaging to tell you exactly what each of our packs contains, and how you can dispose of them. Over 80% of our own label food packaging and nearly 15% of our clothing and home packaging now carry these WRAP symbols.
On the back of nearly all our food packaging, you'll see a rectangular panel. On the left hand side, it says SOURCES and on the right it says DISPOSAL.
Lets you know which elements of the pack are recyclable and how easy it is to do this - whether it’s widely recyclable, something you'd have to ask your local council about, or whether it's not currently recyclable.
We use this symbol wherever a product's packaging is widely recyclable, which means it can be recycled in at least 65% of local authorities.
Because the recycling symbol is on here, you know it's recyclable, but it's a material that some local councils collect and some don't, so you'd need to check on www.recyclenow.com. This means that between 20-65% of local authorities recycle this material.
The cross through this symbol tells you that the facilities for recycling this material are available in fewer than 20% of local authorities in the UK at the moment. We're working with our partners and suppliers to encourage the creation of new facilities, though. Remember, you can always check what facilities are available in your area on www.recyclenow.com.
The symbol in this box is the compost association symbol for compostability. You need to take the product or material to your local council's compost facility, or put them in your council compost bin if your local council offers that service.
This tells you it's a material that you can compost yourself at home in the right conditions, using a compost heap in the garden or a home composter.
This is something that you’ll see on the majority of electrical and electronic products, including batteries. It reminds you that you shouldn’t throw them in the bin and to contact your local council to ask about collection/recycling facilities.
We recently teamed up with our partner 'Closed Loop Recycling' to help offices in certain parts of the country set up their own recycling scheme. This symbol shows you that the pack is suitable to go in one of the scheme's bins. To read more about the scheme, click here.
Where you see this symbol, we've designed the bottle so that you can crush it so it takes up less space in your recycling bin.
Lets you know what sustainable materials are in each part of the packaging - that the sleeve has 50% recycled content, for example, or that it’s made from FSC certified sources.
This lets you know how much of the material is recycled, it could be recycled paper or recycled plastic. When we say recycled, we always mean recycled from post-consumer waste (so that's after someone's used something).
Where you see the FSC symbol, this means the piece of packaging (the sleeve, tray etc) is made from board certified by the independent Forest Stewardship Council.
This means that we've avoided using oil to make the packaging. It will often be made with material from sustainable sources. We are committed to only using materials that are not sourced from food crop - examples are corn starch, sugar cane, cellulose and wood pulp.
Where you see the words 'Made with...', it means that there's a percentage of natural plant material in the packaging, usually 50% or more.
